Perishables Intelligence Agency, LLC d/b/a Huckleberry Signals
March 25, 2026
Perishables Intelligence Agency, LLC d/b/a Huckleberry Signals ("Huckleberry Signals," "we," "our," or "us") is a Delaware limited liability company that operates an AI-powered intelligence platform for the fresh produce industry. This Privacy Policy describes how we collect, use, disclose, retain, and otherwise process personal information in connection with (i) visitors to our website located at huckleberrysignals.ai (the "Website"), (ii) individuals who submit inquiries, demo requests, or sign up to receive communications from us, and (iii) our general marketing and outreach activities. By visiting the Website or otherwise interacting with us as described herein, you acknowledge that your personal information will be handled in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue your use of the Website.
1. Information We Collect
Information You Provide Directly
We collect personal information that you voluntarily provide to us when you interact with the Website or communicate with us. This includes information submitted through contact forms, demo request forms, and email newsletter signup forms. The categories of personal information collected through these channels may include:
- First and last name
- Company name and job title
- Work email address
- Phone number
- State or country of residence
- The content of any message or inquiry you submit
Information Collected Automatically
When you visit the Website, certain information is collected automatically through cookies, web server logs, and similar tracking technologies. We use Google Analytics to collect and analyze this information. The categories of information collected automatically may include:
- Internet Protocol (IP) address
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URL
- Date and time of access
- General geographic location inferred from IP address
This information is used in aggregated and anonymized form to understand how visitors use the Website and to improve our services.
Cookies and Tracking Technologies
The Website uses cookies, which are small text files stored on your device, to support analytics and site functionality. You may configure your browser to refuse cookies or to alert you when cookies are being sent. Please note that disabling cookies may affect the availability or functionality of certain Website features. We do not currently use advertising cookies or cross-site behavioral tracking technologies. If that changes, we will update this Privacy Policy accordingly.
2. How We Use the Information We Collect
We use the personal information we collect for the following purposes:
- To respond to inquiries, demo requests, and other communications submitted through the Website
- To send newsletters, product updates, and other communications to individuals who have opted in to receive them
- To evaluate, maintain, and improve the Website and our services
- To analyze Website usage and traffic patterns through aggregated analytics data
- To communicate with prospective customers about Huckleberry Signals products and services
- To comply with applicable legal obligations
- To detect, investigate, and prevent fraudulent, unauthorized, or illegal activity
We do not sell your personal information. We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.
3. Disclosure of Personal Information
We may disclose personal information to the following categories of recipients:
Service Providers
We may share personal information with third-party vendors and service providers that perform services on our behalf, including analytics providers, email service providers, customer relationship management platforms, and website hosting providers. These parties are authorized to use your personal information only as necessary to provide services to us and are contractually obligated to protect the confidentiality and security of that information.
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics collects usage data through cookies and similar technologies. Information generated by Google Analytics about your use of the Website may be transmitted to and stored by Google on servers in the United States. Google's use of this data is governed by its own privacy policy, available at policies.google.com/privacy. You may opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
Corporate Transactions
In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred to a successor or acquiring entity as part of that transaction. We will notify you of any such change in ownership or control of your personal information in accordance with applicable law.
With Your Consent
We may share personal information with third parties when you have given us your express consent to do so.
4. Email Communications and Opt-Out
If you sign up for email updates or otherwise opt in to receive communications from us, we may send you newsletters, product announcements, industry content, and other information we believe may be of interest to you. Every marketing email we send will include a mechanism to unsubscribe. You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in any such email or by contacting us at the address provided in Section 9 of this Privacy Policy. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative communications, such as responses to inquiries you have submitted.
5. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, to maintain an ongoing business relationship with you, or as required by applicable law. Contact and inquiry data submitted through the Website is retained for as long as necessary to respond to your request and, if applicable, to maintain a customer or prospect relationship. You may request deletion of your personal information at any time by contacting us as described in Section 9. We will process such requests in accordance with applicable law.
6. Your Privacy Rights
Depending on your state of residence, you may have certain rights with respect to your personal information under applicable law, including:
- The right to access the personal information we hold about you
- The right to correct inaccurate or incomplete personal information
- The right to request deletion of your personal information, subject to certain exceptions
- The right to opt out of the sale of personal information (we do not sell personal information)
California Residents
If you are a resident of the State of California, you may have additional rights under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act ("CCPA/CPRA"). We do not sell or share personal information as those terms are defined under the CCPA/CPRA. We do not discriminate against individuals who exercise their rights under applicable privacy law. To submit a request to exercise your rights, please contact us as described in Section 9. We will verify your identity and respond to your request within the timeframe required by applicable law.
7. Children's Privacy
The Website is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under the age of 18, we will take prompt steps to delete such information. If you believe we may have collected information from a child under 18, please contact us immediately using the information in Section 9.
8. Third-Party Links
The Website may contain links to third-party websites, applications, or services that are not operated or controlled by Huckleberry Signals. This Privacy Policy does not apply to those third-party properties. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the content, practices, or privacy policies of third parties.
9. How to Contact Us
If you have questions, requests, or concerns regarding this Privacy Policy or our data practices, you may contact us at:
Perishables Intelligence Agency, LLC d/b/a Huckleberry Signals
Email: privacy@huckleberrysignals.ai
Website: huckleberrysignals.ai
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we do, we will revise the "Last Updated" date at the top of this document. We encourage you to review this Privacy Policy periodically. Your continued use of the Website following any update constitutes your acceptance of the revised Privacy Policy. If we make material changes that affect how we handle previously collected personal information, we will provide notice as required by applicable law.
This Privacy Policy was last updated on March 25, 2026.