Fresh Produce companies are drowning in data but
starving for answers.
Huckleberry Signals connects your systems, organizes your data, and gives your team trustworthy answers in seconds.
Scroll to learn more about how we do it.
A buyer calls.
They want availability next week, by SKU, by location.
The Old Way
Off The Shelf AI
Huckleberry Signals
Let Huck Be Your Guide
Huck is who your team talks to. Behind him is everything your operation needs connected; your pack data, your sales numbers, your grower performance, your inventory. Organized, always learning, and ready to answer in seconds.
Answers that used to take three people and a spreadsheet are delivered through the platform in only seconds.
Finding true north...
The platform behind Huck
Your systems stay. Your answers get better.
Most produce companies already have the systems they need — ERP, warehouse systems, spreadsheets, crop forecasts, and market data — but they don't work together. Huckleberry Signals connects them into a single intelligence platform that organizes your data, aligns definitions, and delivers real-time answers across your operation. Huck is how your team puts that intelligence to work.
AI-Powered Intelligent Analyst
Your AI-powered intelligent analyst that allows users to ask questions in natural language and receive instant, accurate insights. AskHuck democratizes data access by eliminating the technical barrier between users and information. It learns your business, understands your terminology, and gets smarter with every interaction. It doesn't just retrieve data; it understands business context, learns terminology, and gets smarter every day.
Data Discovery and Governance
Centralized data discovery and governance platform that organizes and documents all data assets. The catalog is what makes AskHuck intelligent. Without it, AI is just guessing. It knows your abbreviations, your customers, your seasonality, and your business context.
Data Management, Integration and Warehousing
Centralized data management and integration layer that connects, transforms, and governs data flows across your enterprise. Hub serves as the foundation for all platform capabilities, ingesting data from internal systems, third-party sources, and manual uploads while ensuring data quality, lineage tracking, and seamless distribution to Insights, Catalog, and AskHuck. Built on Google Cloud Platform.
Custom Forecasting Models
Custom forecasting models tailored to your business metrics. Covering key areas like supply forecasting, demand prediction, revenue projection, and market analysis. This is where it goes from telling you what happened to telling you what's going to happen.
Interactive Dashboards
Interactive dashboards and data visualization providing real-time visibility into operations, market conditions, and performance metrics. Users gain self-service access to critical business information without requiring technical expertise. For the recurring questions you ask every day, dashboards are better than asking AI. Insights handles routine monitoring. AskHuck handles the ad hoc questions dashboards can't answer.
Third-Party Data Integration
The connection of external data sources to provide complete market visibility. Huck becomes exponentially more valuable when it can correlate your internal data with market-level information in real time. Priority sources include: shipping point data, FOB benchmarks, import and export volumes, vessel tracking, retail market trends, consumer demand signals, weather patterns, production data, regional supply curves, and other relevant market inputs.
Every system you've invested in.
Finally working as one.
You bought the systems. You paid for the data. Here's what happens when it all connects.
The Catalog: context is everything
AI without context is just a fancy search bar. The Catalog teaches Huck how your business actually works. What 'available' means to your sales team versus your warehouse. How you define margin. Which grower codes map to which varieties. That context is what turns a generic AI into one that knows your operation.A connected data foundation
Your ERP, WMS, BI tools, spreadsheets, crop data, and market information connect into one governed data layer. Your team stops searching across systems and starts working from one reliable foundationBuilt-in analytics and intelligence
Huckleberry Signals doesn't just retrieve data — it analyzes it. The platform combines operational data, historical performance, and live signals to deliver answers your team can act on.An analyst who works in seconds
Ask Huck turns the platform into a conversational analyst. Questions that once required manual reporting now return answers in seconds — grounded in your real systems and data.Built by people who live the problem.
Joe Vargas, CEO
Joe spent nearly a decade in fresh produce across tree fruit and berries, leading marketing, business development, and analytics. He ran category reviews, managed teams, and kept hitting the same wall: the data existed but nobody could get to it fast enough to make it useful. That led him to build BerrySmart Insights for the blueberry industry at NABC, a data platform adopted across the category. He presented the work at Google Cloud Next. He didn't come from tech. He came from the sales floor, the packing house floor, the conversations where growers are getting squeezed and nobody has the numbers to push back. He understands the data. He also understands the deal being made at 6am when fruit needs to move. That's the problem Huckleberry Signals was built to solve.
"I spent years watching smart people make bad decisions. Not because they weren’t good at their jobs. Because they couldn’t get to the answers fast enough. 20 minutes to answer a question that should take 15 seconds. Every person. Every day. Multiply that across your whole operation. That’s where your margin is going. Not to bad fruit. Not to bad people. To bad information, or no information at all. And when answers finally did come, they didn’t match. Sales had one number, Ops had another, Finance had a third. Nobody knew whose was right. Huckleberry Signals fixes both. The speed and the trust. Your systems connect, your definitions align, and your team finally moves in the same direction. Less time finding information. More time acting on it."
Amanda Kuelker, CTO
Amanda has been building with AI longer than most people knew it was possible, and she's always started the same way: data foundation first, governance before glamour. As a leader in emerging technologies and SaaS, she's architected platforms for professional sports organizations, hospitals, casinos, nonprofits, and hundreds of companies across every industry. She collaborated with Google when Gemini was brand new. Before co-founding Huckleberry Signals, she consulted inside the industry alongside her now-partner Joe, so when she says she built this for produce businesses, she means she saw the problem from the inside first.
"Every business I've walked into thinks they're ready for AI. Most aren't, and it's not their fault. Nobody told them the truth about what has to come first. The foundation problem isn't new. Most people are just now feeling it. I've spent years on stages, in council rooms, and in the weeds teaching exactly that, and the pattern never changes: skip the foundation and you get expensive tools, confident wrong answers, and entire strategies built on sand. It's what brought Joe and me together, we'd seen it from both sides and couldn't unsee it. Huckleberry Signals exists because we've both been in enough rooms to know exactly what that costs, and neither of us was willing to walk away from it."
Your data is yours. Your data is safe.
Period.
You own your data
We do not sell it. We do not share it. We do not use it to benefit other customers.
Data isolation
Each customer’s environment is separated. A competitor cannot access your data or benefit from your organization’s learnings.
Access control
Role-based access with row level security. Every action is logged.
Infrastructure
Built on Google Cloud Platform with encryption in transit and at rest.
Huck is not trained on your private data
He learns how to retrieve answers from your systems. Your data is not stored inside an AI brain.
Compliance ready
We can walk through our full security posture on a call. We expect the question. We welcome it.
We get you
up and running, quick.
Getting started isn't a six-month IT project. We connect to your systems, build your Catalog, and put Huck to work. Most teams are asking real questions within weeks, not months.
One conversation. Real answers.
Tell us what's slowing your team down. We'll show you Huck in action on real produce data. No slides. No pitch. Just the thing working.